Today's MarketPlace Is Where Artwork Sells
Let's put this in context. If an art salesperson replied to the question "what are you selling? with “I’m selling art” that reply indicate the salesperson is not applying the basic fundamentals of trade or does not have the skill set to sell art.
Selling is a process and the first step is to decide what you are attempting to sale… Here are a few questions to stimulate the thought process. By answering these questions, truthfully you will identify selling points -a feature of something such as a product or an idea that makes people more likely to want to buy or support it.- What is the reason someone will trade their money for your art? And for what purpose or use?
Knowledge is power and the power of information is the key to attracting the right audience for the sale pitch to close the deal. It doesn’t take much to convince someone to attend an art show, but it take a lot to convince someone to buy your artwork. The goal here is to invite the segment of the public who will purchase your art - and reduce the number of space takers.
|Robert Currie |
CEO of Louisiana Art Network